002 Brent Darden and Nardia Norman-Picking the Brains of Fitness Industry Legends

In this weeks show we hear from Justin Tamsett, Brent Darden, Nardia Norman and Sharon Tousley. JT the Managing Director of Active Management shares what ‘local love’ means to the 2015 consumer.  With this information you will know where to concentrate your energy. Brent Darden is the President of Brent Darden Consulting, a Chair of REX Roundtables and the former Chairman of IHRSA.  In his interview we ask him 3 questions: How did he select his Team at his own club Telos Fitness Centre? He shared many of the business KPI’s and financial performance, so we ask what is the advantage to sharing this information with his Team What are 3 attributes he believes can make a fitness business better. Nardia Norman, needs no introduction to our Aussie listeners bit for the rest of the world, Nardia is one of Australia’s premier personal trainers.  She was awarded the Australian Fitness Network Personal Trainer of the Year, author of the book Body IQ and now an International Speaker to Personal Trainers.  In her interview we quiz her on How do you get more clients? ie what is / was your number lead source and why do you think? How do you convert a sale?  Describe your sales process from enquiry to then paying customer. What are 3 tips you would give a PT business owner (or a club owner or manager) for running an amazing business?