#002 - Casual Consulting, What's it All About? episode artwork

EPISODE · Jun 28, 2026 · 7 MIN

#002 - Casual Consulting, What's it All About?

from Casual Consulting with Brian Wilkerson · host Brian Wilkerson

I started a podcast. Here's what it is and why you should care.The Casual Consulting Podcast is about sitting down with entrepreneurs, business owners, creators, and professionals from all different fields and learning from them. The game of business is the game of business. There's always something to take from somebody doing something worth doing, no matter what they're building or selling.I'm Brian. I graduated from Boise State in 2023, ran a youth sports org called Boise After School Athletics for a few years (terrible name, great experience), and now I own CrossFit Casual here in Boise. We've been open about a year and a half and have grown to over 260 members. Proud of that, but there's a lot more room to go.This podcast is partly selfish. I want to sit down with people I can learn from for an hour and ask them everything. As a byproduct of that, you get to hear the answers too. Every week there will be a guest episode. Between those, I'll post shorter solo content with thoughts on business, things I'm implementing, and what I'm working on.Two types of people are probably watching this: someone I personally know (what's up), or someone with an interest in entrepreneurship and building a business. Either way, you're in the right place.A couple things I'm working on right now: making CrossFit Casual the best version of itself, and figuring out how to use AI as a business owner who wears a lot of hats. More on both coming.Subscribe! 0:00 Intro0:14 What is Casual Consulting?0:28 Who I sit down with and why0:54 The game of business is the game of business1:05 Why a podcast1:21 Weekly episodes and solo content1:45 Keeping a journal of my entrepreneurship progress2:01 The accountability piece2:34 Okay, it's a little selfish2:39 Why should you care?2:49 Two types of people watching this3:18 What I can offer as a resource3:52 Quick background on me3:56 Boise State, 20234:09 My first business: Boise After School Athletics4:16 13 schools, 15 coaches, $4000 to start4:39 Coaching CrossFit and spotting the opportunity5:08 Starting CrossFit Casual5:20 A year and a half in, 260+ members5:47 What I want CrossFit Casual to become6:10 What I'm working on and thinking about6:23 AI and what it means for small business owners7:16 Subscribe and tune in

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I started a podcast. Here's what it is and why you should care. The Casual Consulting Podcast is about sitting down with entrepreneurs, business owners, creators, and professionals from all different fields and learning from them. The game of business is the game of business. There's always something to take from somebody doing something worth doing, no matter what they're building or selling. I'm Brian. I graduated from Boise State in 2023, ran a youth sports org called Boise After School At...

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#002 - Casual Consulting, What's it All About?

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