#002 - Jüngster 2-Comma Club Gewinner weltweit: Marcel Lechner über Kauf-Psychologie und Markenaufbau

from Marketing Minds - Die brillantesten Marketer durchleuchtet - Mit Niko Alexander Osenberg

In dieser spannenden Episode von "Marketing Minds" spreche ich mit Marcel Lechner, einem Underground Marketing-Genies. Als jüngster 2-Comma Club Gewinner hat Marcel schon in jungen Jahren viele Unternehmen auf Millionenumsätze skaliert und gibt uns in dieser Podcastfolge tiefe Einblicke in seine Marketingstrategien und -ansätze.Diese Fragen beantworten wir im Podcast:- Wie er seine Ecom-Brand auf 10 Millionen € Jahresumsatz skaliert hat- Welche Aspekte des Brandings es gibt und worauf du achten solltest- Wie Zielgruppen richtig analysiert werden und wie und an welchen Stellen man Umfragen verwenden sollte- Wie du konstant deinen Kundenwert erhöhst, um extrem profitabel als Marke zu werden- Wie man emotionale und rationale Produkte vermarkten sollte- Und vieles mehr

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#002 - Jüngster 2-Comma Club Gewinner weltweit: Marcel Lechner über Kauf-Psychologie und Markenaufbau

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