002 - Meaningful Moments in Campus Housing | Apefa Cooper and Maddie Reid [Book Club]

We often talk about the experience students will have living in campus housing. When we look more closely, experiences are really just a series of moments, one after another after another. The book, The Power of Moments by Chip and Dan Heath, outlines four unique types of moments: (a) moments of elevation; (b) moments of insight; (c) moments of pride; and, (d) moments of connection. Our guests today are Apefa Cooper and Maddie Reid who talk about The Power of Moments and demonstrate how they engineered specific types of moments to provide a stronger overall experience for their residents. The idea of focusing on moments as a customer service tool was originally presented by our guests at the 2020 SWACUHO Annual Conference, where it was recognized as a Top 5 program.Apefa and Maddie close out the episode with some advice surrounding the act of presenting and working with others to facilitate impactful presentations.Download the Reflection Guide, created by Carly Smith at Texas A&M University! If you put anything into action from the Podcast, please consider sharing it via [email protected] and you may get featured on an upcoming episode.Be Sure to Thank Our Guests!Connect with Apefa LinkedInConnect with Maddie on InstagramSeeking professional advice? Fill out this anonymous form and a panel of housing staff will give you their take on your situation on an upcoming podcast.Resources Mentioned in the EpisodeThe Power of Moments: Why Certain Experiences Have Extraordinary Impact [Book]Texas A&M University–Corpus Christi [University Website]Texas Christian University [University Website]University of Texas at Arlington [University Website]Using Elevated Moments to Facilitate a Culture of Service and Care [SWACUHO Program, 2020]Magic Castle Hotel [Trip Advisor]Sarah Blakley [LinkedIn]Watchmen [Graphic Novel]Craig Seager [LinkedIn]Hiring Decisions of Graduate Assistants and Full-Time Hall Directors on Resident Assistant Recruitment [Journal Article]