002: Myth, Media, and the Digitoral Era

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This episode is 7 minutes long.

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This episode was published on June 10, 2016.

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from Raw Business Walkcast · host Andrew Barnabas Smith

On this episode I discuss my further thoughts on storytelling in marketing. This time I discuss utilizing the framework of myth and fable to tell better stories in the digitoral (digital + oral) era through Facebook Video and Snapchat. This train of thought was launched by the book "Winning the Story Wars" by Jonah Sachs. I highly suggest you read it. ---------------------------------------------------------- What is the Raw Business Walkcast? I , Andrew Barnabas Smith (@iamabsmith), record my thoughts while I travel to my office in Homer, Alaska. I discuss business, marketing, life, and anything else that comes to mind. Unscripted. Unedited. Raw. Business. Walkcast.

Episode metadata supplied by the publisher feed · Published Jun 10, 2016

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002: Myth, Media, and the Digitoral Era

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