The Sell-out Ladder: how to increase drinks sales in bars | Interview with Jason Littrell from WMR (New York City) | 002

Join The Maffeo Drinks Substack for Episode Analysis!In this episode, Jason Littrell and I face the challenges of listing drinks brands in bars and restaurants. We deep dive into the steps from selling one bottle to one case. How do you start from being on the back bar to be on the menu? What are the triggers in the conversation between a salesperson and a bar manager? How do you start from the glass and build brand pull rather than brand push? I hope you enjoy the conversation. Share it with friends, click follow and rate it if you liked it. About the Host: ⁠Jason Littrell About the Interviewee: ⁠Chris Maffeo⁠ All rights reserved: The Littrell Show This Episode is hosted by Chris Maffeo and brought to you by MAFFEO DRINKS.MAFFEO DRINKS is a leading drinks business podcast, listened to in 120 countries with 130+ episodes. How the industry actually works, from the bar and what it means for the boardroom.Wanna know what the conversation above means for your team? It's in the paid section.You get access to Maffeo Confidential (Private Podcast), this analysis, and the full catalog of 130+ episodes, each one translating industry conversation into the commercial decisions underneath it. Find out more at maffeodrinks.com or on Substack.