#002 - Why smart women still undercharge

Send us Fan MailSamantha Noelle introduces episode two of the OvercomeHer Podcast, explaining the show’s shift toward female entrepreneurs and a focus on mindset, money, and the nervous system. She unpacks why women undercharge, noting research that men self-promote more and that women often price below competitors to win work, contributing to a gender earnings gap. She connects pricing anxiety to emotional and historical conditioning around safety, likability, and beliefs about money, and explains how undercharging leads to resentment, burnout, lower perceived value, and limited ability to scale. She contrasts “survival pricing” with strategic pricing that covers fixed and variable costs, profit margin, and paying yourself a salary, and shares rules of thumb for early business years. She recommends pricing based on transformation and value, benchmarking competitors, market testing, gathering feedback, raising prices with notice, and never apologizing for increases.If this was of value to you - be sure to follow, rate, subscribe, leave a review on Apple Podcasts, and share this podcast with your friends, pets (yes, even they count), family, and community.⁣⁣⁣⁣You can also connect with me directly on Instagram at @samanthanoelleco - I would love to connect with you further. You can also email me at [email protected] with questions, comments, and suggestions for show ideas or guests you think would be a good fit for the show. I look forward to hearing from you!PLEASE NOTE: I do not give advice in DM's, emails, or comments, but I'd love to hear your feedback and know what your "ah-ha" moments or breakthroughs were. Also, feel free to tag @samanthanoelleco in your photos and posts about listening to the podcast and enjoying the episodes.