003: How to Leverage PR to Increase Your Visibility with Mickie Kennedy

Mickie Kennedy is the Founder and President of eReleases, the small business leader for press release distribution, now celebrating 25 years in business. He is an expert at helping small businesses increase their visibility and credibility and he's here today to share some valuable insights. The topics we discuss are: ·         How home service businesses can increase their visibility using press releases. ·         What do you need to do to become irresistible to the media. ·         How to get regular local media coverage without spending a dime. ·         How credibility through PR allows you to close more sales.