003: "It's your responsibility to the client to help them buy." Sales, authentic persuasion, and choosing joy with Jason Cutter

“Sales teams stutter without Jason Cutter.” CEO of Cutter Consulting Group and founder of the Authentic Persuasion methodology, Jason is a sales success architect. He works with sales managers and sales reps, helping them craft, hone, and refine their sales infrastructure. Everything from training, to scripting, to CRM systems Jason’s goal is to take people from Order Taker to Quota Breaker.This conversation will have you thinking about:The value in focusing on your strengths and hiring your weaknessesHow social distancing has affected the way we conduct sales and manage sales teamsWhat is authentic persuasion and how it is more effective than your typical sales strategy?To choose joy over happinessLearn more about the Authentic Persuasion Ebook & Program at www.authenticpersuasion.com Connect with Jason on LinkedIn @jascut or visit his website www.cutterconsultinggroup.com--Enjoyed listening to Jen? Find her on the following shows during the off season:Holding Down the Fort Podcast https://holdingdownthefortpodcast.com/The Filipino American Woman Project http://tfawproject.com/The Thoughtful Entrepreneur (starting at ep. 500) https://upmyinfluence.com/podcast/500-new-year-new-show-with-josh-elledge-and-jen-amos/For more updates on Jen, visit http://jenamoscreates.com/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit jenericpodcast.substack.com