#003 | Leading design culture

In this episode of MSoM I had the pleasure of interviewing Charles Burdett, the founder of Product Club and Workshop Tactics. Charles is a world-class expert in design and UX and his products are trusted by companies like IDEO, Facebook, Lyft and Stanford University. I covered Charle's first product workshop tactics in TMW #007 and since then it's evolved into a thriving community of product and design thinkers from all around the world. We talk about how design-led organizations create better products, why Charles built a company around design culture, how companies and the designers in them are changing how they work, and storytelling in business. We also talk about making the perfect omelet 🍳.