003: Social Media and Data Intelligence
from Social Restaurant Podcast Hosted by Nate Riggs
In Episode #3 of the Social Restaurant Podcast, I'm delighted to be joined by two amazing guests who have some of the deepest rooted experience I've seen in using social media to gather meaningful, and actionable customer insights in a Fast Casual restaurant brand. Seriously, you don't want to miss what these restaurant marketing pros have to say! I was blown away by what the stories they have to share. Listen in as Rachel Luther-Phillips, Vice President Marketing for Zoës Kitchen and Susan Ganeshan the Chief Marketing Officer of their partner newBrandAnalytics dig into defining 'social intelligence' and how restaurant brands can design programs and use technology tools to gather deep and meaningful customer insights that are impacting decisions across their organization. Founded 1995 in Alabama by Zoë Cassimus, Zoës Kitchen is a Mediterranean-style fast-casual chain currently operating 87 locations across 15 states. In this 25-minute episode, you will learn: - The definition of 'Social Intelligence' and why it matters in the restaurant business. - Stories and examples of how Zoës is using these insights to make better marketing and operations decisions. - How the newBrandAnalytics platform is helping restaurant brands weed through the clutter of social media.
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