003: Straight Talk About Marketing ROI in an Omnichannel World

Episode 003: Omnichannel And Multichannel Marketing ROI With Heart   How should mid-tier companies think about marketing ROI in an omnichannel world where the customer journey no longer fits neatly into a traditional sales funnel?   In this episode of The Heart Of Marketing, John Gregory Olson and Jayme Soulati dive into four statistics from a Chief Marketing Officer survey on 15 mind-blowing insights about marketing  ROI including social media, video, blogging, mobile, and more.   John focused on the stat that only 8 percent of marketers can prove social media ROI, according to the CMO study. For as long as social media has been around, marketers still struggle to prove it drives sales revenue.   Jayme liked the stat about blogging, which says blogging is 13 times more likely to help marketers show marketing ROI to company leaders. Both John and Jayme are bloggers, and each has been blogging for about five years. Blogging helps boost your brand awareness, and create authority and influence in your market.   In this episode, the two go back and forth with their views and experiences on measuring social media and digital marketing success. John explains the key difference between multi-channel marketing and omni-channel marketing -- and why the difference is critical to connecting with today's consumer.   You subscribe, We Give The launch of The Heart of Marketing podcast in February 2015 coincides with Heart Month. Help us support heart health awareness by subscribing to the podcast! Here's how: we will give up to $500 to the American Heart Association – that's $1 for the first 500 subscribers in February 2015. You subscribe. We give. Everybody wins.   You can always reach us for comments, questions, and topic suggestions for a future show.   Contact: [email protected] Source:Chief Marketing Officer e-zine http://www.cmo.com/articles/2015/1/6/15_stats_marketing_ROI.html?cmpid=TT275