003 Tracy Hazzard

Based in Orange County, California, husband and wife product designers and design experts Tom and Tracy Hazzard have spent more than 20 years living and designing together. For clients they solve the problem of what to make, how to make it stand out with women and men, and most importantly, what it takes to make it competition-proof. Collectively they have designed and developed over 250+ retail products that generate more than $750 million dollars in revenue. They hold over 35 utility and design patents with an 86% commercialization rate – double the USPTO-reported national average. They know what it takes to fight Goliath for patent infringement and win and why it’s not worth it (their experiences are even featured in an entrepreneurship course at Northwestern University’s Kellogg School of Management). In the last year, Tom & Tracy have added 3D Print product designers, podcast hosts and authors of IP Battle Scars, Lessons and Evasive Tactics to their list of joint credits. Tracy recently launched her new column By Design for Inc.Tom & Tracy Hazzard are Faculty/Mentors for CEO Space International and regularly speak to and coach corporate executives and start-up incubators on product development, marketing and/or sales teams to rethink their sequencing and product strategy to design success into the process and turnaround their product market mix to deliver their brand promise.Seth Greene is a 6 Time Best Selling Author, Nationally Recognized Direct Response Marketing Expert, and the only back to back to back GKIC Dan Kennedy Marketer of the Year Nominee. To Get a FREE Copy of Seth’s new book Podcast Marketing Magic, and access to a Live Podcast Marketing Training Conference Call go to http://www.UltimateMarketingMagician.com Learn more about your ad choices. Visit megaphone.fm/adchoices