#003 - Warum Standard-Strategien in 2025 im Paid Social nicht mehr funktionieren (ft. Alex Fröhlich)

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This episode is 49 minutes long.

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This episode was published on February 26, 2025.

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from Marketing-Geflüster · host Björn Barthel

In dieser Podcast Folge spricht Björn Barthel mit Alex Fröhlich, Gründer der Brand Performance Agentur ADCOLLECTIVE, über seinen Werdegang im Online-Marketing, die Gründung seiner Agentur und die Herausforderungen, die er auf dem Weg dorthin überwunden hat. Alex teilt seine Erfahrungen mit verschiedenen Marketingstrategien, insbesondere im Bereich Social Advertising, und diskutiert die aktuellen Trends im digitalen Marketing, einschließlich der Rolle von TikTok und AI. Hier gehts zu seiner Webseite: https://adcollective.de/ Hier gehts zu seinem LinkedIn: https://www.linkedin.com/in/alexfroehlich/ --- Timestamps 00:00 Einführung in die Welt des Social Advertising 03:36 Die Anfänge unternehmerischen Schaffens 08:31 Der Weg zum Online-Marketing 12:36 Die Gründung von ADCOLLECTIVE 17:18 Herausforderungen und Wachstum der Agentur 21:43 Wann ist man "Agentur-Ready"? 24:09 Aktuelle Trends im Paid Marketing 28:20 Die Rolle von AI im Paid Marketing 32:23 Strategien für Lead-Generierung 36:59 Die Bedeutung von LinkedIn für B2B-Marketing 45:40 Zukunftsausblick und Unternehmensziele --- Abonniere mich auf YouTube: https://www.youtube.com/@BjoernBarthel?sub_confirmation=1 Folge mir auf LinkedIn: https://www.linkedin.com/in/bjoern-barthel/ Folge mir auf LinkedIn: https://www.linkedin.com/in/bjoern-barthel/

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#003 - Warum Standard-Strategien in 2025 im Paid Social nicht mehr funktionieren (ft. Alex Fröhlich)

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