#004 | Chad Houghton Owner of UGQ Outdoor in Jackson, MI

🎙️ Welcome to Episode 4 of the MI PEOPLE Podcast! 🎙️This week, Mike sits down with Chad Houghton, owner of UGQ Outdoor, a Jackson, Michigan-based company crafting some of the best outdoor gear on the market. From backpackers and hammock campers to tent campers and carside adventurers, UGQ’s quilts and gear help people stay warm and comfortable in the wild. Chad shares insights on running and growing a business in a niche industry while staying true to quality and innovation.🌲 Highlights from this episode:How UGQ Outdoor has grown into a go-to brand for outdoor enthusiastsThe evolution of camping gear and why customization mattersChallenges of growing a business while maintaining quality and craftsmanshipWhy community and customer feedback drive product innovationThe power of delegation and how small businesses can scale without burning out🔥 What’s next for MI PEOPLE?We’re here to share the stories of Michigan’s most fascinating people—entrepreneurs, creatives, and everyday locals making an impact.📣 Want to build your brand or tell your story?Michigan Media House specializes in digital marketing, video content, and local storytelling. We provide the assets, tools, and automations you need to increase revenue and streamline workflows. If you’re a Michigan business owner or entrepreneur, let’s connect and help you grow!🌐 Learn more about our services at:👉 Michigan Media House👉 Follow us for updates and insights📺 Catch the video version of this podcast on YouTube!https://youtu.be/i2NlQA4v7ls