004 - Commitment and Consistency Principle

This is session number 004 of the Influence Psychology and Persuasion podcast. In this show, I'll be talking all about the commitment and consistency principle. This a Psychological principle details by Robert Cialdini and it has so many interesting caveats and discoveries. Typically, we value consistency and commitment. However, you need to be aware that this psychological process of remaining consistent and committed can sometimes lead you down the wrong path.