004: Conquering The Grind | Evan Armstrong

This conversation digs into the roots of Viking Coffee—where it started, how it grew, and the work it took to keep it moving. Evan shares his path into entrepreneurship, the early trial-and-error of building a coffee company, and what it’s really like running a business alongside his wife. We talk through the highs and lows of showing up to events, figuring out marketing and networking the hard way, navigating sourcing and production challenges, and learning how to separate work from life when the two overlap. At its core, this episode highlights the grind behind building something from nothing—staying consistent, earning trust one customer at a time, and letting word of mouth do the heavy lifting.Chapters00:00 Introduction and Gnarly Beard06:30 Starting Viking Coffee15:13 Involvement of Evan's Wife23:02 Building Viking Coffee31:05 Marketing and Networking38:40 Challenges of Running a Business with a Spouse••••Support Viking Coffee Co https://vikingcoffeeco.com/Follow Viking Coffee Co on Instagram: Viking Coffee CoMy Website: www.codysilver.comIG: codysilver