Cracking the Drinks Value Chain: debunking the myth of bypassing the links of the chain | Part 2/3 of the Interview with Ilias Mastrogiannis from the Distillery Nation Podcast (Seattle, WA, USA) | 004

Join The Maffeo Drinks Substack for Episode Analysis!In this episode, Chris Maffeo spoke to Ilias Mastrogiannis, host of ⁠Distillery Nation⁠ and founder of the ⁠Mastrogiannis Distillery and Winery⁠. They discussed how drinks brands should focus on winning in their backyard and build relationships with distributors, importers, and retailers instead of looking for shortcuts and hacks. They spoke about the importance of building Cost-of-Goods COGS from the glass to avoid becoming too expensive in the market. They discussed the hidden costs of direct-to-consumer (DTC) sales, such as margins and marketing costs, and the danger of scaling too quickly while not being cash strong to satisfy large orders. I hope you enjoy the conversation. Share it with friends, click follow and rate it if you liked it. About the Host: ⁠⁠Ilias Mastrogiannis⁠ About the Interviewee: ⁠⁠Chris Maffeo⁠⁠ All rights reserved: ⁠Distillery Nation This Episode is hosted by Chris Maffeo and brought to you by MAFFEO DRINKS.MAFFEO DRINKS is a leading drinks business podcast, listened to in 120 countries with 130+ episodes. How the industry actually works, from the bar and what it means for the boardroom.Wanna know what the conversation above means for your team? It's in the paid section.You get access to Maffeo Confidential (Private Podcast), this analysis, and the full catalog of 130+ episodes, each one translating industry conversation into the commercial decisions underneath it. Find out more at maffeodrinks.com or on Substack.