004: From A Launch Business Model To Recurring Revenue [Wilco de Kreij]

It’s one thing launching a new product, building up hype and offering a blinder of a one-off price, but how do you keep those sales rolling in after launch? It’s always nice to get a big rush of sales at once but one launch doesn’t pay the bills, right? Making the switch from one-off lifetime pricing to monthly recurring can be scary, so we sat down with Wilco de Kreij to get all his top tips and tricks for you. Wilco is an amazing marketer and SaaS expert, and knows plenty about making necessary changes to reach success and pushing your business to the next level!