004 - From CrossFit to Pro-Fit with Matt Dewhurst

Matt Dewhurst has 10+ years experience as an S&C coach, head CrossFit coach, educator and PT. In this episode he shares his journey to date, as well as uncovering some of the key lessons a long the way. He also touches on the importance of movement assessments for your fitness business and how to go about implementing them in to your services. Finally, we cover his transition from 'Coach' to 'Business Owner' - two distinctly different roles and mindsets.