#004 - NPS é uma grande farsa ou estamos medindo errado? | com Bárbara Fernandes da Nissan

from Era Uma Vez Podcast | CX, Inovação & Marketing · host Era uma vez Podcast

Já imaginou que o NPS pode estar te enganando esse tempo todo? 🤯 No episódio de hoje, a especialista Bárbara Fernandes, da Nissan, revela os erros mais comuns na medição do Net Promoter Score e como essa métrica pode estar distorcendo a percepção da sua experiência do cliente. 🎙️ Falamos sobre: ✨ NPS mede satisfação ou recomendação? O erro que ninguém percebe! ✨ O que realmente importa: número ou feedback? ✨ Como marcas como a Nissan transformam dados em estratégias reais de CX. ✨ O impacto do marketing na experiência do cliente (e por que prometer demais pode ser um tiro no pé!). ✨ O segredo para ouvir seus clientes sem depender de pesquisas que ninguém quer responder. E claro, insights valiosos sobre como as grandes marcas lidam com experiência do cliente, inteligência artificial e a cultura de inovação! 🚀 Quer integrar TODOS os seus canais de atendimento e contar com uma IA poderosa para encantar seus clientes? Saiba mais em: www.era.com 💡 CX de verdade começa aqui!

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This episode is 1 hour and 7 minutes long.

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This episode was published on February 5, 2025.

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