#004 Peter Cochrane, the man and the business—an SA success story.

You might see his name emblazoned on trucks across South Australian, but that’s as audacious as it gets for 45-year transport and logistics boss Peter Cochrane. He’s a quiet achiever; much more comfortable behind the scenes. Still, we managed to convince this most modest of men to share his story of business success and we discovered a man guided by a love of life and a sense of community spirit that will soften even the hardest of critics.See omnystudio.com/listener for privacy information.