004 - Pursuit United Rye

“In this new modern era of whiskey, I think we’re maybe one of the only ones that have come out with a blend that’s going to be like this.” Today's episode is a deep dive into the recently released Pursuit United Rye, and what pieces were learned from the past product releases that aided in its success. What made you all decide to roll out a rye whiskey? What is the inception of the partners you’ve landed on with the rye?  What were the conversations like when starting with Sagamore?  What was the process of blending together this Pursuit United Rye, and how was it similar or different to your approach with the Pursuit United Bourbon?  Do you both look to achieve the same flavors in the finished product? What would you say defines what Pursuit United products are?