004: Systematizing Everyone's Favorite Hire, "The Social Media Person" with Kate Gilbert episode artwork

EPISODE · Oct 30, 2025 · 45 MIN

004: Systematizing Everyone's Favorite Hire, "The Social Media Person" with Kate Gilbert

from The Founder Shift Podcast · host Jessica Noon

Most entrepreneurs who aren’t already marketing experts pick social media as their number one thing to get off their plate as quickly as possible.But Kate Gilbert, the social media strategist for people who don’t like social media - sees it differently. In this episode, we’re exploring how to systematize social before you give it away - and how an audit from someone like Kate can help you maximize your ROI on social, whether you choose to keep it with you or to hire someone to manage it longterm.Kate takes us behind the scenes to talk about running a magazine, and how it led her to develop her proprietary content method that helps you stay focused and keep things easy to scale. You can use this system for your current business or use it to scale up a new offer or reach a new audience!Want to learn more about how to streamline your social media so you can spend more time growing your business? Watch Kate’s free Time Is Money video here: https://kategilbert.com/timeismoneyWant to be a part of my favorite women's entrepreneur community, the one where Kate and I met? Join an Entreprenista info sesh to see what it's all about!https://refer.entreprenista.com/JessInfoSesh

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004: Systematizing Everyone's Favorite Hire, "The Social Media Person" with Kate Gilbert

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