#004 - Tik Tok for Search, Using AI to Create Content, We Hate Bing's Audience Network

Topics covered: TikTok's Search Potential: 51% of Gen Z users prefer TikTok over Google for search, which shows the growing importance of "zero-click" content on TikTok. We spoke about how Tik Tok is now showing Wikipedia links within search results and our thoughts for how these search results will evolve.  AI in Content Creation: Using AI tools to create or assist in content production, be it video or written. We mention tools like ChatGPT for summarizing and extracting insights, and other tools and use cases for AI when it comes to producing content. Microsoft’s Audience Ads:  We break down how insanely difficult it is to remove the ‘audience network’ from Microsoft Ads and how poor these placements typically perform. Holistic Marketing Strategy:  To use some corny industry lingo we do break down how we saw a great example of paid social content leading to paid search attribution and how you can use a multi-channel approach. 5. Random Search Console Spikes: Steve shows us how his agency’s website takes a random spike every Tuesday and we discuss what Google might be doing to influence these random spikes.