005 – Endorsements

What are endorsements? What does it mean to endorse someone, or to be endorsed? What kind of person do you need to be for brands and businesses to want to endorse you? In this episode of Using Your Power, David Andrew Wiebe and Maveen Kaura explore the topic of endorsements – not just the money that’s made, but also what your personal endorsements mean, and how to become the kind of person others want to endorse. For more by Maveen Kaura, check out Discoveryourlifetoday.com. Podcast Highlights: Endorsements 00:11 – Introductions: Why endorsements? 03:36 – How would you define an endorsement? 04:45 – Word of mouth endorsements 11:25 – Online reviews and forums 14:35 – Endorsements in sports 17:17 – Coke or Pepsi schools 19:40 – Business endorsements 23:02 – Examples of using social media in endorsements 25:12 – Personal endorsements 30:51 – Endorsements in entertainment 35:39 – Becoming endorsable 36:50 – Affiliate marketing 40:28 – Endorsing books 44:03 – Product endorsements 49:39 – Summary of the show and outro The post 005 – Endorsements appeared first on UsingYourPower.com | with David Andrew Wiebe & Maveen Kaura.