#005 - Google Admits to Inflating CPCs, Bard 2.0, Bing launched Connected TV ads

Topics covered: Google’s Auto Apply Tab: Be careful with this one!  Located on the ‘Recommendations’ tab Google will auto-apply certain things that are preset, like enabling search partners network and display network for search campaigns.  Make sure you take a look at these settings before launching campaigns.  Google Testifies to Inflating CPCs: Google admits in court to inflating cost per clicks by 5% in order to meet revenue targets.  We discussed how testing manual bidding vs smart bidding could be a nice tactic to save ad dollars and maintain performance.  Bard 2.0:  We break down some of the key updates from the new release and our overall thoughts on SGE. Microsoft Ads announces Connected TV ads on platform:  You can now run Connected TV ads through Microsoft Ads.  We discuss how this might impact programmatic DSP vendors.  5. Pay to appear on podcast: Steve goes on a rant!  We talk about some shady stuff that happens in the industry.  Spoiler alert:  We don’t charge anything to appear on our podcast!