005 Ryan Donovan on Building Elite Sports Brands

On this episode of the podcast, Ryan Donovan shares insights from his impressive career in sports and performance brand marketing. As Fractional CMO at Declaration Brands, Ryan has helped brands like 500 LEVEL, TAILGATE, and FITTSAFE achieve rapid growth and profitability. He reflects on his leadership as SVP of Global Brand & Advertising at Fanatics, where he oversaw global brand strategy and retail marketing, and his previous roles at NBC Sports, Versus, and Fox Sports Net. Ryan discusses how data-driven strategies, AI technology, and cross-functional collaboration have been central to his success in creating innovative campaigns, driving revenue, and elevating brands. Tune in to hear Ryan’s perspectives on fostering partnerships, maximizing ROI, and staying ahead in a competitive industry.