005: Six Tips On How To Standout In A Saturated Market : The Focus and Bloom Podcast

Hello there fellow creative!Today’s episode was inspired by a recent conversation I had with a close friend of mine. She’s a very crafty person and has always been great at making things with her hands. Recently, she decided to make her hobby a business. Naturally, I was ecstatic and super excited to hear this! When she first told me, I immediately started talking to her about marketing and social media, and I probably got a bit carried away and might have made her feel a bit overwhelmed.Fast forward a few months and she’s gotten some business and she’s making profit which is great! As we were talking about products and marketing she told me she had gone to a local craft show to check out what people are doing and do some business research. She didn’t participate as a vendor, she only attended the event as a potential client. Then she says “It is so saturated. There were like several other people doing the same thing. How can I stand out?” This is really what got me thinking.How can YOU standout in a saturated market?Raise your hands if you’re like my friend and are wondering the same thing? So let’s think about ways you can stand out. I’ve got 6 tips for you to help you on your mission.Are you ready?EPISODE SHOW NOTESDeliver Extraordinary Customer Service (5:54ss )Learn about my favorite tool to keep my business in order; 17HATS (7:00ss )Become a problem solver (7:54ss)Focus on a particular niche or market (8:45ss)Provide a memorable experience to your customer (9:35ss)