005 - Think who, not what
from SMEC: CURRENTS Hosted by Seth Werkheiser
Someone asked me recently via my Email Guidance offering about starting a newsletter, and the classic “what’s it gonna be about?” I replied that instead of asking, "what should I write about?" try asking, "who should I write about?" Your experiences, projects, and adventures likely involved other people, so write about them. When you highlight someone in your newsletter, you can send it to them, which can spark conversations, build connections, and create momentum. This human-centered approach bring more energy to your newsletter, especially in the early days when growth feels slow.
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