005 What's Tinder Got to Do with Your Fitness Business?

Justin Tamsett is the Managing Director of Active Management. He has managed and owned fitness clubs since 1990, and now travels the globe speaking on topics from business skills to work-life balance.  During this episode he shares updates from the Industry Leader roundtables, valuable insights from a Harvard Business Review study and he explores the consumer trend called, Tinderisation! During this episode, JT talks about:  The importance of accurately tracking leads in order to understand the effectiveness of your marketing dollars Why your business vision and mission must become a part of your team DNA And what exactly Tinder has to do with your gym members! This episode also features our podcast marketing expert, Sharon, who shares tips on identifying your podcast and the importance of truly understanding your target market.   We hear an update from Pam O’Donnell of The IHRSA Institute, plus get a taste of one of our new show sponsors, Visual Fitness Planner, a must for PTs and gym owners to check out!