005: Why Your Business and Marketing Needs a Message Map

Summary:  Jayme Soulati is a Message Mapping Master, and John Gregory Olson interviews her for perspective on why a message map should be the first step a business takes to amplify a crystal-clear message to any audience. The Heart Of Marketing Podcast Message mapping is a wonderful tool born in the traditional days of media relations where Jayme Soulati plied her trade in Chicago's public relations firms. When spokespeople were on the hot seat in front of journalists, their PR professionals developed a message map with clarified messaging about all aspects of a company. Today, in this disrupted (see Episode 002) marketing arena where technology has businesses playing catch up, a message map is the foundation for communication to external audiences. Even more, a message map synchronizes all parts of a company as well as the vision of company leadership on one platform. It enables a strengthened voice in social marketing, and it also ensures those in marketing know how to position the facts and the story. John does a fantastic job keeping Jayme on track with his direct questions, and together the two hosts of the Heart of Marketing podcast keep listeners engaged. Free e-Book On Jayme's website, there's a free e-book that details the process she uses during message mapping. During the show, she shares some of the steps about the how to, as well. You Subscribe and We Give In February, the official launch month of The Heart of Marketing Podcast, your subscription to the show means Jayme and John will donate $1 for each subscriber up to 500 new listeners. That contribution is going directly to The American Heart Association. Together we can make hearts more healthful with your subscription in February! Contact: [email protected]