006: Advanced Message Mapping for Creating Relevant Marketing Content

    In Episode 006 of The Heart of Marketing Podcast, John Gregory Olson of JGO Digital shares his expertise from the world of traditional marketing. He addresses how companies should ensure brand message is actually relevant to your target audience.  That is one of the big marketing challenges facing mid-tier companies competing in the digital world today.   With his co-host Jayme Soulati, John dives into this topic with advice and tips for developing marketing communications that ring with relevance to customers. In this episode you will learn:   ·       How to set marketing goals that drive success ·       How the "sales funnel" is different today ·       How to create the right message at the right time ·       Three keys to real-time/right-time marketing ·       How to deliver value and win hearts with "self-serve" information   Plus, Jayme reveals her birthday coincides with Valentine's Day, Heart Month, and the launch of The Heart of Marketing podcast. Want to wish her a happy birthday? Subscribe to our podcast!     You Subscribe, We Give     Did you know February is Heart Month? That's right, a whole month dedicated to heart health awareness sponsored by The American Heart Association. We invite you to help us support them by simply subscribing to The Heart of Marketing podcast in the month of February. We will give $1 to The American Heart Association for the first 500 subscribers to our podcast. Help us reach the $500 mark! You subscribe. We give. Everybody wins.   Contact: [email protected]