006: Building a Luxury Cosmetics Brand | Kathryn Nurse

from The Value with Kevin Valley · host Kevin Valley

Today, we talk about building a luxury brand in the cosmetics industry. In this episode, I am joined by guest host Zahra Alleyne, audience member Kieran Valley-Gordon, and our featured guest - Kathryn Nurse, Creative Director and CEO of Immortelle Beauty. Kathryn is on a mission of creating beauty products of a luxurious and international standard for Caribbean Women Topics Discussed: From Biologist to Cosmetic Chemist From Biology to MBA in Luxury Brand Management Origin of Immortelle Beauty The stigma that luxury products are unlikely to be locally produced The conceptualization, branding and packaging process Power struggle between manufacturers and retailers Importance of writing things down on paper Scotiabank Vision Achiever Business Class Programme How to start your own luxury brand Links: Kathryn Nurse on Instagram Immortelle Beauty's website Immortelle Beauty on Instagram

Episode metadata supplied by the publisher feed · Published Jan 30, 2018

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006: Building a Luxury Cosmetics Brand | Kathryn Nurse

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