006: Copywriting: Michele PW of Love-Based Copy School

In today's episode, we'll be digging into Copy-writing, and even more specifically, love-based copywriting – how to attract your ideal clients and grow your sales without using fear, shame or other tactics that often lead to higher refund rates and more cancellations. You know the drill… I'm a big advocate of stealing the wheel instead of reinventing it, so whenever possible, seek out some awesome training from an expert who's blazed the path before you.  Today, I' happy to introduce you to Michele Pariza Wacek (aka Michele PW). She is considered one of the hottest direct response copywriters and marketing consultants in the industry today, as well as a best-selling author, her latest book being "Love–Based Money and Mindset". And part of her business series training is her Love-Based Copy School, which we're going to talk about today. NOTE: In order to receive the special price mentioned in this interview, you will need to use the code BuyThisNotThat at checkout. This will drop the price by $100 just for listeners of our show. Take advantage of Michele's special offer here: Love-Based Copy School. For your free copy of Michele's book, click here: How to Start a Business You Love and That Loves You Back. Or click here for her free Love-Based Copywriting System template.  Please note that these are affiliate links, and while they will have no impact on your purchase price, Buy This - Not That will receive an affiliate fee if you use our link. We'd appreciate it if you do, as this is how we fund our production. Thanks! While the podcast will be presented in an audio format, video versions of certain episodes can be found through our website at www.YourAuthorityBlueprint.com. You'll also find special links, extra materials, occasional reports and more on our site as well. Subscribe today and follow us on Facebook and Twitter! You can also learn more about your host at www.MichaelNeeley.com and check out our 3-day Podcast Launch Weekend at Your Authority Blueprint Live!