#006 Datterini, komm zurück - mit Christian Kluge

from Food Fak(t) · host Stefan Fak

Ein großer Player der Lebensmittel-Landschaft ist zu Gast: dm. Die bekannte Drogeriekette hat mit dmBio ihre eigene Biomarke. Wie schafft es ein Mainstreamer, konsequent bio zu bleiben? Was hat es mit „Heimaterbe“ auf sich und wird’s bei dmBio je Wurst aus dem Labor geben? Das und viel mehr will ich von Markenmanager Christian Kluge wissen. Christian schildert, wie neue Produkte entwickelt werden, welche Ware bleiben darf, welche geht. Welchen Hürden begegnet man als nachhaltiger Händler und welche Innovationen füllen in den nächsten Jahren die dm-Regale? Hört rein und lernt überraschende Seiten eurer Drogerie kennen!

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This episode was published on December 14, 2023.

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