006 | Finding Your Brand Voice + Writing Great Copy with Lauren Osselton

Finding your brand voice can be difficult, but it's seriously so important for the success of your business! Whether it's writing emails, blogs or captions, I truly believe your copy can make or break your biz. That's why I invited copy-writing guru Lauren Osselton onto the show to share her wordy wisdom with us!Lauren is a witty wordsmith from Montreal who helps creative entrepreneurs put their passion into powerful words that convert. Today, we discuss the ins and outs of finding your perfect brand voice that represents you + speaks to your ideal audience. We dive deep into the nitty gritty of caption-writing and discuss what to share + how to share it. If you've ever struggled to put a caption to a photo, this is not an episode you'll want to miss!---Here's a breakdown of our convo:[7:00] Why should you niche down?[12:14] Lauren shares where she's found the most success with social media marketing...[16:10] When it comes to finding our brand voice, where should we start?[22:00] How should our brand voice differ from our everyday voice?[33:48] Lauren shares her best tips for writing sales copy that's not sleezy...[41:43] TOP TIPS for writing awesome captions for social...---Listen in to learn more about how to find your brand voice + write awesome captions that convert on social media, and connect with Lauren at laurenosselton.com  or on Instagram @laurenosselton_creative!Grab Lauren's freebie here: 30 Instagram Caption Prompts For When You Feel Stuck---Do you want to create an awesome content strategy for your business? Do you want to be plan a FULL MONTH of social posts in just a few hours every month? Check out our new 4-week content planning program The Feel Good Social Map! Sign up for the waitlist here: www.feelgoodsocial.com/socialmap---For extended show notes + a whole lot of goodies, visit feelgoodsocial.com/episode/6---Social media marketing can be so freakin' time consuming, am I right? Download our FREE worksheet with 5 Tips for Saving Time on Social, and start saving your precious time! Visit feelgoodsocial.com/save to grab this awesome freebie.---Are you subscribed to The Feel Good Social Podcast yet?! Wherever you're listening, hit that subscribe button, you rad entrepreneur you!---And hey, if you'd like to leave us a review to let me know what you like the most about this little ol' podcast, you wouConnect with your host Kinsey: Authentic AI Website: diywith.ai Authentic AI Instagram: @authenticaiforentrepreneurs ---------------------------------------Ready to create Instagram Reels with ease? Snag our Reels Prompt Playbook for ChatGPT to get 10 AI Prompts for Reels hooks + captions (and more!) DIYwith.AI/Reels ---------------------------------------Create your digital mini-me! Train your AI Assistant to think and sound like your brand with Brand Blueprint for ChatGPT. DIYwith.AI/Blueprint