006 - Jonathan Small Work Smarter, Not Harder

If you want to have a successful podiatry business and a balanced life, you need to learn how to Work Smarter, Not Harder, and in this episode, UK Podiatrist Jonathan Small, from Southam, Warwickshire, explains what this exactly means. Jonathan is living proof that you do not need a multi-location business or a large team to be a successful podiatrist; you can achieve high levels of success with a single location in a relatively small town if you set things up correctly. On this episode, we discuss: Building entrepreneurial skills over timeSpecialist clinics and the future of podiatry Why he chose to live in Southam, WarwickshireWorking for the NHS and starting his own part-time business on the sideRegular income versus the risk of business ownership, but also the rewardsUniversity does not teach you to run a businessWhy marketing is essential, and it's up to us to change the way people view our professionThe importance of repeating your marketing message, not just to patients, but also to your professional referrers. Why changing your thinking towards treating your patient will benefit you and assist in building a thriving businessPatients you help get out of pain will become your best referral sourceEvery treatment should be an educational session for the patientIt's hard to build a business when you're booked out six weeks in advance and cannot fit in new patients. Why new patients make work more engaging"It's important for patients to know, like and trust you, and you do this with repetition".Jonathan Small currently runs one and two-day workshops called Work Smarter, Not Harder, with Tony Gavin (Episode 002) and OSGO. LEVEL 1 has four sections:Increasing Your IncomeImproving Your EfficiencyReducing Your CostsPlanning For The FutureLEVEL 2: Is based on the psychology of owning a podiatry business and the mindset required to make it a success. "Every business will have A, B, C, and D patients, and it's important to limit your exposure to C's and D's".  Categorising patients from A to D is essential, but you must do the same in all areas of your life. You will face C and D referrers, forums and social media pages, and other podiatrists, so avoid them when you can and be inspired by the A's and B's in your life. If you have any questions about this podcast, please email me at [email protected] or contact Jonathan Small at Health First Foot & Gait Clinic. Podiatry Legends Facebook Page If you enjoyed this episode, please SHARE it with your podiatry friends, and if you LOVE the show, consider subscribing and leaving a RATING & REVIEW.Podiatry Legends WebsiteFor additional show notes and other links, make sure you check out the Podiatry Legends Podcast website. And if you have any guest suggestions or ideas for the podcast, please send an email to [email protected] you want to make more money in podiatry?If you want to make more money from your podiatry business and have more time off with your family, please visit my website at tysonfranklin.com to learn how I can help you make this a reality. Otherwise, feel free to email me any questions you may have at  [email protected] Business Owners ClubIf you're on Facebook and enjoy business, you may find the Podiatry Owners Business Club a useful group to join.YouTubeIf you'd like to watch the videos of each podcast, or additional business videos I produce, visit my channel, Tyson E Franklin.