006 - Managing Single Barrel Selections

“I think that’s probably one of the most perplexing things that perhaps people that are new to bourbon just don’t realize… and that’s what creates a lot of variability, it creates some excitement for enthusiasts as well because you get a chance to try a lot of different things.” Humans love stories, there’s a connection. Everything that drives our behavior is stories and the stories we tell ourselves. It’s no different from paw patrol to bourbon. Today, we talk about managing single barrel selections for Pursuit and what it is that makes us latch on to single barrel offerings. What is the deal with people going after single barrel selections? bourbon is the perfect product and the modern-day unicorn  What is the current state of the Pursuit Series single barrel program? What’s the frequency going to be for the immediate future? What are you hoping the experience will look like for folks? What are you looking for when it comes to barrels going to the single program? Did the distilleries you work with for United give you any indication of what percentage of barrels would “deviate” from the blend profile?  What do folks need to do to get in line for a single barrel selection?