#006 - Tik Tok & Google Partnership, ChatGPT Can See & Hear, $84 Bill in Ad Fraud

Tik Tok & Google partnership?: Tik Tok previewed links to Google within search results which we’ve hinted at in previous episodes.  We give a preview of what this looks like and how it might impact your strategy. Google’s Legal Issues: Google’s in court and there are massive implications on the line with the possibility that Google search might not be the default of search engine on Apple’s iPhones.  We spoke about the implications of this and how difficult it is in general to build a search engine.  ChatGPT can see & hear:  Really cool updates from the OpenAI team that enabled the ability to have ChatGPT speak in different languages and visually interpret images as it could only interpret text in the past.  $84 Billion in ad fraud:  A ridiculous analysis just dropped showing that 22% of all ad spend in 2023 was fraudulent, which accounted for $84 billion in total fraud.  We discussed potential solutions that teams should implement to safeguard against fraud.  5. What makes for long client relationships in the agency game: With 20 years experience in the agency world, Ricardo breaks down what he’s seen lead to long-lasting client relationships in the agency space.