#007: Bombay Bicycle Club's Content Strategy Secrets | Joe Edwards (AWAL)

This week we have an in-depth conversation with Joe Edwards, Senior Marketing Director at AWAL, as we delve into the world of content strategy to promote your music. We speak about the secrets behind successful marketing campaigns, including a deep dive on the content Joe helped create for Bombay Bicycle Club's latest album My Big Day. Joe shares expert insights on leveraging storytelling, visual identity, and marketing funnels to drive success as we unravel the intricacies of short-form content on TikTok, YouTube Shorts and Instagram Reels to understand its pivotal role in modern music marketing. A must-listen episode for any established or emerging artist seeking to revolutionize their content marketing approach. 🔗 JOE EDWARDS: 📸 Twitter: https://twitter.com/jsdwrds 🎵 Stream My Big Day: https://album.link/gb/i/1691912384 🔗 JOIN OUR COMMUNITY OF ARTISTS 📸 Instagram: www.instagram.com/soundadvicepod/ 🌍 Website: https://soundadvicepodcast.wixsite.com/home 🙏 LEAVE A REVIEW If you enjoyed listening to the podcast, we'd love for you to leave a 5-star review on Spotify to help others discover the show :) 🎙️ ABOUT THE PODCAST Sound Advice is a podcast for musicians, bands and DJs where industry insiders and artists and come together to share knowledge and practical insights to navigate the ever-evolving music industry, delving into topics like marketing, getting gigs, building a fanbase, social media growth and much more.