#007 — De $100M book launch van Alex Hormozi (wereldrecord)

from Tom Franck Podcast · host Tom Franck

Alex Hormozi lanceerde niet zomaar zijn boek.Hij draaide $100 miljoen omzet in één dag, verkocht 3 miljoen boeken en brak een Guinness World Record.In deze aflevering analyseer ik waarom deze launch zo absurd goed werkte.Een perfect opgebouwd systeem: personal brand, storytelling, psychologie, onweerstaanbare offers en jaren voorbereiding.Dit was geen boeklancering.Dit was een marketing masterclass.

Episode metadata supplied by the publisher feed · Published Jan 16, 2026

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#007 — De $100M book launch van Alex Hormozi (wereldrecord)

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