007: Developing Buyer Personas to Deliver Value Customers Care About

The Heart Of Marketing podcast delivers laughs, marketing tips, more laughs, and mid-tier business content weekly with John Gregory Olson and Jayme Soulati. In this episode 007, the two explore the benefits of developing a persona for marketing campaigns while Jayme consistently tries to circumnavigate the conversation with tidbits on the demise of Radio Shack, the fabrication escapades and transparency failures of NBC's Brian Williams, and a solid track on bathroom humor. The latter is totally relevant as Jayme and John look at developing a persona for European toiletmaker Henkels and the companies that develop cleansing products for water closets. Seriously, this episode is kinda not serious when the laughing gets way out of control. (John and Jayme recommend this episode for on the way to work.) Meanwhile, throughout the episode, there are references to some honchos who cover personas in their businesses: Heidi Cohen, Actionable Marketing, 10 Essential Marketing Persona Attributes Vincent Messina, Creating Buyer Persona To Help Grow Your Practice Tony Zambito, Why Difference Between Buyer Persona & Buyer Profiling Matters Wall Street Journal, Ads For Potty Humor