#007 - Holiday Season Ad Prep, Keywords are Dying, Pmax Search Themes Beta, How Recessions Impact Agencies

Preparing for Holiday Season: The guys recommend a bunch of things to consider if you’re advertising during Black Friday, Cyber Monday and the greater holiday season. Ads appear in Google’s SGE: Surprise, surprise!  Google controls SGE and shockingly is testing ad placements in the experience.  We saw this coming but it’s interesting to see when and where these ads are beginning to appear. Performance Max Beta:  Google just released a Performance Max Beta where advertisers can now add “Search Themes” to their asset groups.  These are different from search terms, but it does beg the question, is keyword bidding eventually going away? 4. Agencies hurting in this economy?:  The guys talk about what they’re seeing in the marketplace for agencies during some tough economic conditions.  They also spoke about some past experiences and things to consider if you’re an agency owner.