007: Laura Fleming Schulte on Why the Words You Use in Business Are Doing More Work Than You Think

There are words we use in business every single day that are doing far more damage than we realise. This week on Clowning Around Again, Em Stroud sits down with Laura Fleming Schulte, B2B pipeline strategist and founder, who has spent over 20 years navigating life and business in a language that isn't her own. Together they explore what it really means to choose your words in business, why so much of the language used in sales and marketing is actively pushing people away, and how the gap between what you say and what your audience hears can make or break a deal. From accidental slang in a Munich bakery to the warfare metaphors hiding in plain sight across every sales pipeline, this conversation is sharp, funny and genuinely eye-opening for anyone building a business on connection, communication and trust. About Laura Fleming Schulte: Laura Fleming Schulte is a B2B pipeline strategist who spent 15+ years building partner-led growth across EMEA — from HP and AWS ecosystems to a GTM platform serving 2,000+ brands and a DAX IPO. She founded Project Renaissance to solve the problem she kept seeing at every stage: business leaders with real traction and warm networks, but no system to convert either into predictable pipeline. Through the Pipeline Compounder, she builds the infrastructure that keeps warm leads moving — the newsletter, the LinkedIn system, the visibility, the automations — so founders and investors are chosen before the conversation begins, and she publishes Primed, a bi-weekly email newsletter for business builders ready to convert the invisible leads sitting in their dark pipeline. Follow Laura: LinkedIn: linkedin.com/in/laura-fleming-schulte Sign up for Laura's Newsletter: https://primed.beehiiv.com/ Follow Em: YouTube: @TheComicCoach for complete video interviews TikTok: @emthecomic for clips and latest updates Website: emstroud.com