# 007 Lecciones del podcasting en Puerto Rico

from Via Podcast · host Melvin Rivera

El podcasting sigue creciendo vertiginosamente. La compañía «Nielsen», que investiga la audiencia de radio emisoras en Estados Unidos y Puerto Rico, acaba de anunciar que pronto comenzará a medir la audiencia de los podcasts. ¿Cuál es el futuro del podcasting en el mundo de habla castellana? Dialogamos con Orlando Mergal, puertorriqueño, que dirige la empresa «Accurate Communications». Mergal produce el podcast semanal «Hablando de tecnología» que tiene ya más de 200 episodios. Orlando es un autor, productor de contenido digital y experto en comunicación corporativa. Mergal, tiene una Maestría en Comunicación, con concentración en Relaciones Públicas. Orlando es el autor del Blog «Picadillo». Ha sido columnista en varios periódicos y revistas locales y presentador de una sección de tecnología en la TV y la radio de su país. Mergal es también fotógrafo profesional especializado en paisajes. Ofrece sus fotografías en su galería virtual «Puerto Rico Photography». También lanzó recientemente la página de turismo para angloparlantes «Puerto Rico By GPS». Dialogamos sobre ¿Dónde fallan las empresas en su estrategia de marketing digital? ¿Qué le motivó a comenzar su primer Podcast? ¿Qué es lo que hace del podcasting un medio poderoso? ¿Por qué Puerto Rico está rezagado en el área de podcasting? ¿Qué valor tiene escuchar otros podcasts? ¿Tendrá resultados la estrategia de Audible para «cobrar por los Podcasts»? ¿Cuál es la receta secreta para crear contenidos que enganchen al oyente? Consejos para el que quiere comenzar un podcast. Enlaces de Vía Podcast Síga a nuestro entrevistado Orlando Mergal: LinkedIn | Facebook | Twitter | Google + | Hablando de tecnología | Picadillo Blog | El mundo de los negocios | Acurrate Comunicattions | Puerto Rico by GPS | Puerto Rico Photography | Insti-Tests Recursos mencionados en el programa Podcast mencionados: Masacote con Chente Idrach | Leo Laport Twit Netcast | Six Pixels of Separation | WP Plugins From A to Z podcast | This Week on photos | The Feed | Late Night Internet Marketing | Rick Steves | The School of Podcasting | The Podcast Answer Man | The Audacity to Podcast | I Love Marketing | Marketing online | La Academia de Marketing | High Income Business Otros enlaces Nielsen | Audible | WP Plugin Arrigato Si le gustó este episodio: ...

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