007: Michael McHenry | Culture Starts with YOU!

From selling his first self-built business at the age of 19, Michael McHenry, CEO of the McHenry Group,  has made one thing clear – “a good business only scales or sells.” Over the past decade, this 39-year-old industry disruptor has built a world-class team and honed skills in all aspects of experiential brand and concept creation, culture building and high-performance operations from start-up to multi-million-dollar enterprises. Michael’s dedication to “Championing others to their Fullest Potential” is evident having created more than 2500 jobs, 7 viable brands and opening more than 65 restaurants, Michael has a gift for influencing others and creating one of a kind brands. National award-winning concepts under TMG’S crest have changed the course of the restaurant industry.Jason and Michael discuss diversity in the restaurant industry, creating an experience for your customers with intent and how culture starts and ends with every company employee. They also talk about what it takes to build a great brand and why it is important to  be clear on how the brand is going to impact people’s lives. On this episode:Michael shares how he got started in the food industry with zero restaurant experience.How Michael created this amazing experience around brunch with Sunday’s Best.Why Sunday’s Best builds profiles for every client to serve them better.Michael’s process when building a true brand: Creating essence in advance.The huge difference between a business and a brand.Why nothing can get in the way of culture at Michael’s businesses.Key takeaways:Customers are looking for a feeling, not just a brand.Businesses give you optics, brands give you layers.Be obsessed with what your client wants, not what you want.Always be clear on what the brand is going to do for people.Create a culture that enables people to be the best they can be.Tweetable Quotes:“To curate a culture you have to be wildly obsessed with what your guest wants not what you want” - Michael McHenry“Take responsibility because your culture is a direct byproduct of YOU!” - Michael McHenry“The big difference between a business and a brand is that brands are built in the details” - Michael McHenry Connect with Michael:InstagramVisit: https://www.themchenrygroup.com/If you found value in this episode, please leave a rating and review, also, don’t forget to share it with a friend!