007: Social and Digital Marketing Smarts

007: Social and Digital Marketing Smarts with Neal Schaffer   Social and digital marketing superstar Neal Schaffer fills us in on what to look out for in social and digital media trends.   Neal Schaffer is a recognized leader in helping businesses Maximize Your Social as a global keynote speaker, university educator, social media agency owner, author, and social media strategy consultant. From Fortune 50 enterprises to Grammy Award-Winning musicians, Neal has helped leading brands reach their next level in social media marketing, and he is available to bring this wealth of knowledge and experience to both educate and entertain your audience at your next event, workshop, or training.   In This Episode, You'll Learn…   Why you should focus on LinkedIn for B2B and speakers Maintaining a presence in the growing pay-to-play landscape Benefits of limiting your content availability Business or personal page? Which one generates the most presence Creating content that ignites discussions and visibility The benefits of being an influencer in your industry Best places to curate content from How Neal became a professional author and speaker     Links and Resources Mentioned in This Episode   Neal's Website   Sound Effects Credits:   -Fire Truck (https://www.youtube.com/watch?v=hEa3ZliQkZ0)