007 The Future of Fan Engagement with Marek Kesküll

HostsJustin Titchenell andJake Voorhees sit down withMarek Kesküll, Co-Founder ofScorestars, to explore howsports fan engagement is evolving in the digital age.🎙️In this episode, we cover:✅ The rise ofgamification in sports and how it’s reshaping fan interaction✅ The impact ofAI & analytics on deliveringpersonalized experiences✅ Whyyounger fans prefer interactive, social-first engagement over traditional viewingFan engagement today isn’t just about watching—it’s aboutparticipating. Teams and leagues that embrace interactive, year-round experiences are winningmore loyalty, revenue, and lifelong fans.That’s whereScorestars comes in. Their next-gen fantasy platform takes basketball fandom to the next level, letting userscompete, collect, and win in a dynamic, real-time experience.🔹Fan Loyalty = Revenue Growth – More than60% of fans say a great year-round experience makes them more likely to stay engaged with a team, and55% say it increases their likelihood of buying a ticket (Deloitte).🔹Interactive Fantasy Play – Scorestars blendsgaming with live sports, allowing fans to managedigital player cards, trackreal-world performances, and earnrewards.🔹First-Party Data & Insights – By capturingfan engagement data, Scorestars helps teams and leaguesboost retention and unlock new revenue streams.With€725K in seed funding,Scorestars is on a mission toredefine fan engagement across the sports industry.