007 - The Mixtape Method: Marketing Like You Make Music, How Content Creators Build An Audience

A strategy for building a fanbase, finding your best material, and developing your content catalogue. This episode unpacks the lessons business owners and content creators can learn from rappers when it comes to bootstrapping an audience and building a fanbase. Step 1: Drop Mixtapes (Free Content) Step 2: Do Features (Collaborate with others who have an existing audience) Step 3: Go On Tour (Before people come to you, you have to go to them. Run events and build relationships with people one small group at a time.) Step 4: Drop Your Album (The album is the best of your best stuff. Polish and package the content you created for your mixtapes and tested on tour.) Stages 1-3 build an audience so that in stage 4 you can ask a warm audience to support your work and vote for you with their wallets. Bonus: When people hear your "Album", they can go back and find your mixtapes from back in the day. Don't skip the mixtape stage. A track record of putting out great content gives you more credibility and helps you grow your audience faster.